Businesses spend over $121 billion on printing every year. Managing printing and copying budgets, therefore, is a critical concern for many office managers. A color copier may be seen as an extravagance. But in many cases, copying could be cheaper than running a color printer for extended periods. Color copies can also increase the professional look of documents versus monochrome printing. Understanding these considerations can help small businesses make the right office equipment choices.
A Color Copier Can Be Cost-Effective
If you need to print multiple copies of the same document, a copier is the right piece of equipment. Copiers are purpose-built for duplication. Better still, they’re often more energy efficient than printers, and less likely to jam after long periods of use.
Color copiers produce identical documents in sharp, brilliant colors, enhanced further by the use of appropriate paper and toner. High-quality output of this nature ensures messages are clear and miscommunication is easily resolved. This can also cut costs associated with customer service calls or even complaints.
Color Copying Improves Branding
As a growing business, you must ensure your branding is on point. Flyers, catalogs, and invoices that reflect your brand are essential for recognition and growth. Poor-quality versions of these traditional marketing and communication materials have the opposite impact. Monochrome flyers can look dated or even counterfeit. Low-quality, blurred documents present clients, investors, or other stakeholders with an unprofessional image. Investing in reliable color copying solutions is a great way to further your branding and marketing strategies.
Copying Boosts Productivity
A reliable copier can duplicate 100 flyers while you complete another task. Being able to “set it and forget it” frees up personnel to handle client relationships, personnel management, or other administrative responsibilities. Most small business leaders cite increased productivity as a key driver of business confidence. Effective copying solutions can help companies achieve that goal.
Source the Right Color Copier With A Local Vendor
Color copiers needn’t be prohibitively expensive. Work with a local company that specializes in managed print services, including access to the right equipment. Long- and short-term copier leasing is a popular option for smaller businesses, and service packages often include maintenance and upgrades.
To find out more about the best color copiers and print services for your business, contact Golden Gate Office Solutions. We work with numerous businesses and non-profit organizations across the San Francisco Bay Area and have been a trusted partner here since 1983.
